Story Strategy Group is a boutique consulting firm that helps organizations use story and narrative to tackle big challenges and make real-world change.

New York Times, 1976–2021. Last beat: lead Covid reporter. 2020 Chancellor Award; 2021 NYT team Pulitzer donaldgmcneiljr1954@gmail.com

Research methods and organizational change.

marketing mind, crafter of puns, lover of tchochtkes, literature and athleisure

A founding partner of The New Media Firm, Will Robinson is a media producer and was an early visionary in the field of digital advertising and social media.

I am a data scientist for social change. I use statistics to combine data from all sources to make tools and insights activists can use to change the world.

Author, storyteller, narrative strategist for progressive causes & candidates. Pioneer in content marketing, impact storytelling, & narrative strategy.